CCPA

by Stuart Reid 0 Comments

CCPA Compliance

AlertLend is committed to respecting your rights under the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA). This page explains how these laws apply to your use of our website and how you can exercise your rights.

Scope and Applicability

Although AlertLend does not require user registration or store personal information in a database, we may collect certain personal data automatically through standard website technologies such as cookies, web beacons, and server logs. This includes IP addresses, browser types, device identifiers, and usage patterns. These practices are subject to the CCPA/CPRA if you are a California resident.

Your Rights Under CCPA/CPRA

As a California resident, you have the following rights:

Right to Know: You can request details about the categories and specific pieces of personal information we have collected about you in the past 12 months.
Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. While we do not sell personal information for monetary consideration, we may share data with analytics and advertising partners for targeted purposes, which may constitute "sharing" under CPRA.
Right to Non-Discrimination: You may exercise your rights without being denied goods or services, charged different prices, or given a different level of service.
Right to Correct: You may request correction of inaccurate personal information we hold about you.

How We Comply

AlertLend does not maintain user accounts or store personally identifiable information beyond what is automatically collected through analytics tools. We do not engage in the sale of personal data. We limit data retention to what is necessary for operational purposes and anonymize data where possible. We honor all valid CCPA/CPRA requests submitted through the methods below.

Data We Process

Under CCPA/CPRA, the following categories of personal information may be collected:

Identifiers (e.g., IP address, device ID)
Internet or other electronic network activity (e.g., pages visited, time spent, clicks)
Geolocation data (approximate location from IP address)
Commercial information (e.g., types of alerts you engage with)

Legal Basis for Processing

Our processing of personal information is based on legitimate business interests, including website functionality, security, analytics, and improving user experience. We do not rely on consent for these purposes under CCPA/CPRA, but we respect your right to opt out of sharing.

How to Exercise Your Rights

To exercise your rights under CCPA/CPRA, please submit a request by emailing us at: [email protected]. In your email, please include:

Your full name
Your California residency status
The specific right you wish to exercise (e.g., "I want to delete my data" or "I want to opt out of sharing")
Any additional details to help us locate your information (e.g., device ID, browser type, approximate date of visit)

If you are using an authorized agent, please provide written proof of their authorization.

Response Timeframes

We will acknowledge your request within 10 business days and respond fully within 45 days. If more time is needed, we will notify you and explain the reason for the delay. We may extend the response period by an additional 45 days if reasonably necessary.

No Discrimination Policy

AlertLend will not discriminate against you for exercising your rights under the CCPA/CPRA. You will not be denied access to our services, charged different rates, or receive a different level of service because you made a request.

Updates and Changes

We may update this CCPA Compliance page periodically to reflect changes in law or our practices. Any material changes will be posted here with an updated effective date.